Episode 1: The Story of WeWork
WeWork, at one time, was the world’s most valuable startup and is the subject of the new series, We Crashed starring Jared Leto and Anne Hathaway. This is a story of startups that had massive potential, innovative ideas, billions of investment dollars and still failed.
Episode 2: Mergers and Acquisitions Fails
After the 2008 financial crisis, one part of Best Buy’s recovery plan was to expand into the United Kingdom and China, and neither went well. After two years of expansion, in the UK, the company closed 11 big box stores and exited the country
Episode 3: Lost in Translation
Successful global marketing strategies depend on a company’s understanding of how culture affects consumer reactions in each international market. This episode covers the stories of how Electrolux, Coors, and Pepsi got lost in translation.
Episode 4: Target's Supply Chain Fail
What happens when you take the “supply” out of the “chain”? One of the biggest department store chains in the U.S. completely fumbled its expansion into Canada when they forgot the importance of having a solid strategic plan before expanding into a new market.
Episode 5: Hailo, No Match for Uber
Hailo was a British technology platform that matched taxi drivers with passengers through its mobile application. Hailo’s US launch was highly anticipated. However, with a lack of funding allocated towards marketing compared to competitor apps – they shut their operations less than two years after it arrived in the US.
Episode 6: How NOT to expand into China
China is one of the most complex markets for US and European companies to expand into. This is because of the huge cultural differences, and if you don’t understand them, the results will be disastrous. This episode will cover the stories of the devastating entry of Mattel, the Norwegian Cruise Line, and Home Depot into China.
Episode 7: Hire the Right People
In 2021, a new era of hiring was born. One company that fell victim to a flawed expansion hiring strategy was Groupon. A failure to draw more heavily on local talent limited its ability to adapt to local nuances to succeed in the Chinese market.
Episode 8: Women Who Rock the Business World
Women-led businesses and women entrepreneurs continue to fuel the economy and make their mark in the business world. They are founding companies at a historic rate; however, relatively few of them take the next step of taking their business global.
Episode 9: Aligning your digital investment to boost your global market expansion
Almost every aspect of our lives incorporates a digital element, therefore, embracing digitisation has become key to maintaining efficiency, agility, and competitive advantage. How do these companies deploy a successful digital transformation strategy in their business?
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